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Tech Entrepreneur Suggests Mainstream Companies May Have Adopted NFT Loyalty Programs Prematurely
According to Juan Otero, CEO of the crypto-native travel booking platform Travala, many mainstream companies that attempted to use non-fungible tokens (NFTs) for customer or user loyalty programs may have seized the opportunity prematurely. Otero argued that at the time, Web3 companies had not “even figured out the best ways to use NFTs in loyalty programs.” NFT-Based Loyalty Program Failures Tarnished Tech’s Reputation While their adoption of the technology signaled a positive development for the blockchain industry, the apparent failure of such loyalty programs has tarnished the reputation of NFTs, the Travala CEO argued. However, in his written answers to...
Liquor giant Brown-Forman’s stock rises as it signals growth ahead despite market challenges
Earnings Results Liquor giant Brown-Forman’s stock rises on growth signals ahead despite market challenges Company seeing traction in international markets as well as a boost from Woodford Reserve and Old Forester whiskeys Last Updated: Dec. 5, 2024 at 3:46 p.m. ET First Published: Dec. 5, 2024 at 8:56 a.m. ET Referenced Symbols Brown-Forman Corp.’s stock rose 11% as the top gainer in the S&P 500 on Thursday after the liquor maker beat Wall Street estimates for profit and revenue in its latest quarter and said it expects to generate positive net sales and operating income in its current fiscal year...
Microsoft's shareholders will decide this week whether to invest in Bitcoin
In This Story While Bitcoin has achieved a historic milestone of $100,000 and garnered support from prominent leaders like President-elect Donald Trump and Russian President Vladimir Putin , Microsoft ( MSFT +0.22% ) has yet to decide whether to invest in the cryptocurrency. The tech giant is set to make its decision this Tuesday. Suggested Reading Booking.com’s AI trip planner aims to feel like a human, CEO Glenn Fogel says Suggested Reading On December 10, shareholders of the tech giant will vote on whether Microsoft should publicly assess adding Bitcoin to its balance sheet, according to a filing with the...
