Wuilt, the MENA regions all-in-one e-commerce enablement platform, has raised $2 million to democratize e-commerce in Egypt and across the MENA region.
The round includes follow-on investment from Flat6Labs and MTF VC and participation from Mubadala-backed Hub71, JIMCO (Abdul Latif Jameels VC arm), Purity Tech, and a strong network of strategic angel investors.
Founded in 2019 by Ahmed Rostom and Mahmoud Metwaly, Wuilt aims to make e-commerce accessible for everyone in the region, and from Cairo to Abu Dhabi, Wuilt is empowering merchants to succeed online.
In April 2025, Wuilt made a bold and disruptive pivotlaunching its platform 100% for free in Egypt. This wasnt just a pricing change; it was a complete transformation of Wuilts business model. By removing all subscription fees, Wuilt sacrificed hundreds of thousands of dollars in annual recurring revenue to focus on what truly matters: merchant growth.
In just a few months, over 20,000 merchants joined the platform, launching stores, managing products, shipping with local couriers, and accepting paymentswithout paying a single subscription fee. This move reflects Wuilts core belief that democratizing e-commerce means removing barriers, not building them. With this model, Wuilts growth has no ceilingit scales directly with the success of its merchants.
Wuilts model breaks from traditional platforms. By offering the core e-commerce product for free and monetizing through value-added services like Wuilt Shipments, Wuilt Pay, and Wuilt Wallet, the company grows by helping its merchants grow.
Wuilt is preparing to launch its 100% free e-commerce in the UAE in Q4 2025, followed by GCC countries and Turkey in Q1 2026. The goal: to become the infrastructure powering small businesses and social sellers across emerging markets.
With the funding, Wuilt aims to launch a suite of AI-powered features expected to transform how merchants manage their daily operations. These tools are designed to remove complexity, save time, and unlock new levels of productivitymaking it easier than ever for anyone to run and grow a successful online business.
