Ferrari's First Electric Car Unveiling Set for October 9, 2026

Its been three years since Ferrari announced hell would freeze over with the launch of Maranellos first electric car. The inaugural Prancing Horse without a combustion engine will break cover on October 9 during the brands Capital Markets Day. Well, not entirely. The official reveal will be a multi-step process, starting with the unveiling of the technological heart. That will be followed by the look and feel of the interior design concept in early 2026, with the full debut scheduled for later that year.

In the meantime, rumors are already circulating that Ferrari has decided to postpone the launch of its second EV. Reuters reported in June that the model has been delayed not once, but twice, due to zero demand. Citing sources familiar with the matter, the news agency claims the second EV wont arrive before 2028. However, CEO Benedetto Vigna has now dismissed the speculation, pointing out that the car doesnt even exist, at least officially.

Ferrari EV test mule based on Maserati Levante body

Speaking during the Q2 2025 earnings call, Ferraris chief executive clarified: "We never talked about a second or third electric car." That makes sense. Theres nothing to delay if no product has been officially announced. What happens behind the scenes is another matter. Cars are routinely delayed or canceled altogether, but in this case, Ferrari hasnt contradicted itself. That said, Reuters could still be right, though well probably never know for sure.

For now, the CEO remains "very confident" in the success of Ferraris first EV, adding that "there is not a single hour of delay." Vigna mentioned he had the chance to drive a prototype on a track a few weeks ago: "I can tell you how excited we are for the upcoming launch." He declined to offer further details, but weve seen test mules using Maserati Levante bodies. That could suggest the car wont be a pure supercar but rather a grand tourer of some kind; not necessarily an SUV, despite the Levante connection.

Ferrari hasnt released any preliminary pricing, although reports suggest the EV will cost more than $500,000. Its expected to be a low-volume model, while the follow-up vehicle (which officially doesnt exist) is rumored to have a higher production run, about 5,000 to 6,000 units over a five-year cycle.

The previously stated goal of having EVs account for 40 percent of Ferraris annual sales by 2030 remains unchanged. Another 40 percent will be hybrids, and the final 20 percent will be pure combustion engine cars. Ferrari has already pledged to keep the venerable V-12 until its essentially outlawed. Its no longer in the companys flagship, but the twelve-cylinder engine lives on in the Purosangue SUV and the new front-engined 12Cilindri. Its also likely to appear in future specialty models from the Icona Series, still in its naturally aspirated 6.5-liter form and mounted behind the seats.

While Ferrari is committed to starting deliveries of its first EV in 2026, archrival Lamborghini has postponed the Lanzador to 2029, and it might still feature a combustion engine via a plug-in hybrid setup. Other exotic brands like Koenigsegg and Pagani have said their customers arent interested in electric cars. Bugatti Rimacs CEO declared last year that wealthy clients dont want electric hypercars anymore, which is one reason the Nevera has struggled to find buyers despite setting multiple records.

Ferraris first step into the EV space is unlikely to rival the Nevera, so a more restrained offering might actually be the smarter move.

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