Suplyd, the Cairo-based digital procurement platform for restaurants, has raised $2 million in a pre-Series A funding round to expand across the country.
The investment was led by 4DX Ventures, Camel Ventures, and Plus VC, with participation from Seedstars and existing investors.
This round will support the companys mission to build a comprehensive infrastructure for restaurant operations and expand into untapped areas across Egypt.
According to Gohar Said, Founder and CEO of Suplyd, Over the past four years, weve built Suplyd into a critical part of Egypts restaurant ecosystem. That progress comes with greater responsibility, and even greater ambition. What started as a bold idea is now powering thousands of restaurants every day. Weve faced challenges, adapted to change, and earned the trust of our customers, partners, and investors. We didnt just witness the industrys digital transformation. We helped lead it. And were just getting started. Theres so much more to build, and were here for the long haul.
Founded in 2022, Suplyd provides procurement solutions for small and medium-sized restaurants, addressing long-standing inefficiencies in Egypts $10 billion HORECA supply chain. By directly connecting restaurants with suppliers and streamlining procurement workflows, Suplyd is tackling the challenges of supply chain fragmentation, unreliable deliveries, and a lack of transparency.
Since its $1.6 million pre-seed round in 2022, Suplyd has grown nearly 20x in terms of restaurants served and the value of goods delivered. Today, the company serves over 5,000 restaurant customers and continues to roll out new operational tools and services aimed at simplifying backend operations for restaurant owners.
Suplyd will use the new capital to enhance its platform beyond procurement, accelerate the development of new service verticals, and expand its reach within Egypt. With one of the highest tech adoption rates among B2B supply chain players in the region, the company is well-positioned to unlock new efficiencies with minimal friction.
At 4DX Ventures, were proud to have been one of the earliest backers of Suplyd, a company tackling the massive inefficiencies in Egypts $10B+ HORECA supply chain, said Peter Orth, Partner at 4DX Ventures. Suplyds digital procurement platform serves the long tail of restaurants that are often overlooked. Their early traction, strong supplier relationships, and diversified revenue streams reinforced our conviction. Powered by sector veterans, we believe Suplyd is well-positioned to become a category-defining player within the region.
Commenting on the fundraising announcement, Hasan Haider, Founder and Managing Partner at Plus VC said: At +VC, we are committed to backing visionary founders across MENA who are building scalable infrastructure for the future. We are excited to continue supporting Gohar and the team as they push boundaries, scale their impact, and drive innovation across the region.
Suplyd offers a reliable, end-to-end digital solution that simplifies restaurant supply procurement. By replacing fragmented daily orders with a single, streamlined platform, operators gain access to hundreds of quality products, real-time analytics, and valuable procurement insights. With a fully digital trail, Suplyd helps reduce waste, cut costs, and improve supply chain predictabilitymaking it the go-to one-stop shop for F&B operators across Egypt.
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